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Discover the Secrets Behind Disney Magic with Lee Cockerell

December 16, 2024•2 min read

Discover the Secrets Behind Disney Magic with Lee Cockerell

What does it take to lead 75,000 employees, handle crises like 9/11, and still deliver world-class customer experiences every single day? That’s exactly what Vance Morris uncovers in this episode of the Systematic Magic Podcast, featuring none other than Lee Cockerell, the former Executive Vice President of Walt Disney World Operations.

From his humble beginnings in Oklahoma to running one of the most magical places on earth, Lee shares his extraordinary journey into the world of hospitality and leadership. You’ll hear how reliability, attitude, and attention to detail shaped his career, and how these principles can transform your business.

Lee reveals the powerful leadership framework he developed at Disney, which became the foundation of his book Creating Magic. He discusses how clarity, training, and enforcement are essential for achieving excellence and building a culture where everything matters.

What makes this conversation truly unmissable is the actionable advice. Whether it’s learning how Disney trained cast members to deliver flawless customer experiences, why being “clear” with employees is the most critical leadership skill, or how to create your own unique business story (aka being “your own Shakespeare”), Lee’s insights will leave you inspired and ready to take action.

But this episode isn’t just for Disney fans. Lee dives into lessons every entrepreneur and business leader can apply. He explains why companies like Chick-fil-A outshine competitors, how to hire and train the right people, and why high standards are non-negotiable for success.

You’ll also hear hilarious anecdotes, like why Vance once told people he was “unemployed” at cocktail parties, and deeply inspiring moments, like how Disney staff rose to the challenge during the 9/11 crisis.

This is more than a podcast episode—it’s a masterclass in leadership, customer experience, and the art of delivering magic in any industry.

🎧 Don’t miss this opportunity to learn from a true legend. Listen to the full episode now!

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Vance Morris

Vance Morris / Deliver Service Now institute is the only Disney Experience and Direct Response Marketing business on the planet. Deliver Service Now consults and coaches other companies on how to create and implement Disney style experiences and then apply Direct Response Marketing to profit from it.

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Hi, I'm Vance Morris

Deliver Service Now institute

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