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Marketing Goes Big and Cheesy: From Giant Cheez-Its to Résumé Pizzas—The Bold Moves You Can’t Ignore

Explore bold marketing stunts like Taco Bell's giant Cheez-It and Pizza Hut's résumé pizza. Learn key lessons on outrageous moves that get attention and how seamless customer service creates lasting i... ...more

Marketing ,Servin &Customer Gettin'

September 20, 2024•3 min read

The Customer Experience of "Hidden Details"

Disney’s legendary customer experience goes beyond rides and characters—it’s in the hidden details. From a once-a-year Hidden Mickey to skeletons locked in a chess stalemate, these Easter eggs build l... ...more

Servin

September 13, 2024•4 min read

How to Use Premium Pricing to Stand Out: Lessons from The Macallan's Exclusive Scotch

Discover how The Macallan's $190,000 scotch reveals the secrets of premium pricing. Learn why every business, regardless of industry, should have a high-ticket product to attract affluent clients and ... ...more

Customer Gettin' ,Affluent Marketing

September 04, 2024•3 min read

Is Your Customer Service This Deceptive? How Bad Customer Service Turned Boneless Wings into a Courtroom Drama

How Bad Customer Service Turned Boneless Wings into a Courtroom Drama ...more

customer service fail

August 09, 2024•3 min read

The Free Market Follies: How California's Wage Hike is Turning Employees into Sandwich Snatchers

Government meddling strikes again, pushing fast food prices sky-high and your office lunch into jeopardy. ...more

Funny with a Biz Lesson

July 19, 2024•3 min read

School’s Out, But Success Is Always In Session for Entrepreneurs

Why Real Entrepreneurs Keep Their Learning Caps On All Summer ...more

Scalin'

June 19, 2024•3 min read

Customer Experience: Magic of Handwritten Notes

Want to get noticed by clients and retain them for life? Use handwritten thank you notes. Here are 7 compelling reasons you should too. ...more

Customer Keepin'

June 13, 2024•2 min read

Teenage Soap Salesman Created a $50 Billion Business

Teenage Soap Salesman Created a $50 Billion Business ...more

Scalin'

May 31, 2024•2 min read

Deliver Plus One

Today we're going to hammer home some customer service secrets that are as golden as a summer sunset at Disney World. ...more

Servin

May 06, 2024•3 min read

Hi, I'm Vance Morris

Deliver Service Now institute

Dear Entrepreneur,

Are you sick-n-tired of crappy online groups?

You know the one's... People reporting bloated results, people always ASKING and never GIVING.

You need to be around other business owners and entrepreneurs who will support you, guide you and, yes, call you out in order for you to grow your business.

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