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How to Put Personality in Your Business

Injecting personality into your business isn’t risky—it’s required. From Disney to carpet cleaning, I’ve seen how small changes (like phone greetings and thank-you gifts) create unforgettable experien... ...more

Servin ,Customer Gettin'

June 25, 2025•3 min read

Good Night Kiss Customer Loyalty

Discover how Disney’s nightly fireworks—what Walt called the “Kiss Goodnight”—can transform your client retention. This article reveals why the final impression matters most and how to engineer lastin... ...more

Customer Keepin'

June 05, 2025•2 min read

“Viewer Discretion Advised”: What Raunchy TV Warnings Can Teach You About Customer Experience

Discover how the classic “Viewer Discretion Advised” warning can be transformed into a powerful customer experience tool. Learn to grab attention, set expectations, and create unforgettable moments th... ...more

Marketing ,Customer Gettin'

May 22, 2025•4 min read

Barriers To Customer Service

What should’ve been a seamless birthday dinner turned into a case study in bad customer experience—thanks to a server who refused to adapt when a decorative plant blocked her usual path. Instead of ad... ...more

Servin

May 07, 2025•2 min read

An Open Letter to Every Private Equity CEO

Private equity is gutting the customer experience—and most CEOs don’t even see it. Here’s an open letter calling out the policies, priorities, and leadership failures killing guest loyalty. #CustomerE... ...more

Servin ,Customer Keepin'

April 30, 2025•4 min read

Amazing Business Radio

Transforming Ordinary Businesses Through Extraordinary Experiences with Vance Morris Prioritizing Customer Retention over Acquisition ...more

Servin ,Customer Keepin'

February 05, 2025•2 min read

Stop Competing on Price: Build Loyalty That Outlasts Discounts

Stop Competing on Price: Build Loyalty That Outlasts Discounts A random encounter in the grocery store with a customer who recognized Emma from my newsletter taught me a powerful business lesson: loy... ...more

Customer Keepin'

January 23, 2025•3 min read

The New York Times Buries Disney Under a Bucket of Paint!

The New York Times erased Walt Disney from history... with paint. ...more

Funny with a Biz Lesson

December 17, 2024•3 min read

Discover the Secrets Behind Disney Magic with Lee Cockerell

Lessons from Disney Magic ✨ Want to run your business like Disney? 🎙️ In this episode of the Systematic Magic Podcast, Vance Morris talks with Disney legend Lee Cockerell about: ✅ Turning introverts ... ...more

Servin

December 16, 2024•2 min read

Hi, I'm Vance Morris

Deliver Service Now institute

Dear Entrepreneur,

Are you sick-n-tired of crappy online groups?

You know the one's... People reporting bloated results, people always ASKING and never GIVING.

You need to be around other business owners and entrepreneurs who will support you, guide you and, yes, call you out in order for you to grow your business.

If you have ever felt "out of place" hanging around people who have 'jobs' and have no idea what it feels like to be you... a business owner.... you are in the right place.

We are just like you.

And you need to have an easy to implement marketing and service system that you can roll up your sleeves and do yourself or hire others to do the tedious work.

That's where the XPerience Service System comes in.

And most of all... YOU MUST GET RESULTS. PERIOD.

I'm Vance Morris and I am inviting business owners and entrepreneurs who desire a better life, to bring their drive for success and combine it with my XPerience Service System to achieve their dream.

Click below to accept my invitation to join the Inner Circle.