Free Articles To Help You...

Create Extraordinary Experiences
Command Premium Prices
Scale Your Business
Avoid Service Mistakes
Attract More Customers

The $118 Dress Shirt Disaster: A Masterclass in How to Lose a Customer (and a Sale)

A trip to a luxury shirt store turned into a lesson in bad service. No greeting, no guidance, no upsell, just lost loyalty. Discover how small service failures destroy trust, sales, and lifetime value... ...more

Customer Gettin'

September 29, 2025•5 min read

Starbucks’ $500M Question: Can You Fix the Experience Without Fixing the People?

Starbucks is betting $500M on tech and baristas to fix long waits and boost sales. But the real lesson? No customers, no business. Ruthless profit management matters—but so does creating engaged emplo... ...more

Customer Gettin' ,Customer Keepin'

September 18, 2025•1 min read

Mark Zuckerberg on Customer Service Recovery

Customer service recovery isn’t about tossing out freebies like Zuckerberg’s donuts and headphones. It’s about anticipating problems, fixing them with empathy, and proving you value your customers lon... ...more

Customer Keepin'

September 18, 2025•1 min read

Why “But My Business is Different” Is Just Code for “I’m About to Be Roadkill”

Too many business owners hide behind “But my business is different” while the market passes them by. This post calls out the fatal mistakes—no adaptation, no upsells, no customer contact—and why they ... ...more

Scalin' ,Customer Keepin'

August 12, 2025•2 min read

5 Step "Quick Promo Builder" to boost Customer Retention.

Starbucks drops Pumpkin Spice in August to reactivate millions. Seasonal limited-time rituals drive customer retention & loyalty. Steal the play and build recurring revenue with the Loyalty Profit Eng... ...more

Customer Gettin' ,Customer Keepin'

July 23, 2025•0 min read

Business Freedom This 4th of July

At 12, I discovered freedom slinging papers for five bucks a week. True freedom isn’t fireworks; it’s building a business that doesn’t own you. Systems, pricing, and choices let you live on your terms... ...more

Marketing

July 03, 2025•3 min read

Customer Experience Begins Where Your Product Ends

Discover why customer experience is your real product and the secret to customer retention. Learn how personality, care, and consistency turn your business into a brand customers remember and return t... ...more

Servin

June 30, 2025•3 min read

How to Put Personality in Your Business

Injecting personality into your business isn’t risky—it’s required. From Disney to carpet cleaning, I’ve seen how small changes (like phone greetings and thank-you gifts) create unforgettable experien... ...more

Servin ,Customer Gettin'

June 25, 2025•3 min read

Good Night Kiss Customer Loyalty

Discover how Disney’s nightly fireworks—what Walt called the “Kiss Goodnight”—can transform your client retention. This article reveals why the final impression matters most and how to engineer lastin... ...more

Customer Keepin'

June 05, 2025•2 min read

Hi, I'm Vance Morris

Deliver Service Now institute

Dear Entrepreneur,

Are you sick-n-tired of crappy online groups?

You know the one's... People reporting bloated results, people always ASKING and never GIVING.

You need to be around other business owners and entrepreneurs who will support you, guide you and, yes, call you out in order for you to grow your business.

If you have ever felt "out of place" hanging around people who have 'jobs' and have no idea what it feels like to be you... a business owner.... you are in the right place.

We are just like you.

And you need to have an easy to implement marketing and service system that you can roll up your sleeves and do yourself or hire others to do the tedious work.

That's where the XPerience Service System comes in.

And most of all... YOU MUST GET RESULTS. PERIOD.

I'm Vance Morris and I am inviting business owners and entrepreneurs who desire a better life, to bring their drive for success and combine it with my XPerience Service System to achieve their dream.

Click below to accept my invitation to join the Inner Circle.